Our Curation Criteria

Our catalog of products is based on our curation criteria, which mirrors our philosophy of using clean, gentle, and effective skincare to keep the skin hydrated, healthy, and protected.


General Guidelines

We do not curate products containing any of the following ingredients: alkyl sulfates, parabens, phthalates, formaldehyde, retinyl palmitate, oxybenzone, benzophenones, coal tar, triclosan, and triclocarbon. We allow very minimal artificial fragrance, as we also don't prohibit essential oils that are sometimes used lightly as fragrance, but it must be listed in the last three ingredients of the ingredients list.
Our brand selection is cruelty-free




All our cleansers are within pH levels of 5 and 7. We strictly do not curate cleansers containing alkyl sulfates (e.g. sodium lauryl sulfate, sodium laureth sulfate) as surfactants. Harsh cleansing can often be the root of several skin problems, and you'll often see an improved difference when you're gentle to your skin right from the start of your routine.


  • In your evening routine, we recommend using an oil-based cleanser as your first-step cleanser to remove makeup, sunscreen, and other oil-based impurities. Follow it with a gentle water-based cleanser or cleansing cream to remove the remaining water-based dirt residues. 
  • In your morning routine, we recommend washing your face with just water or with a gentle water-based cleanser or cleansing cream. 




There are two kinds of treatments in skincare: the actives, which generally work on speeding cell turnover, and the non-actives, which are milder treatments with more subtle effects. Treatments usually take the form of serums, essences, toners, mists, masks, and treatment oils.

Active treatments include chemical exfoliants (AHA, BHA, PHA), vitamin A (retinol, tretinoin), vitamin C (L-AA, SAP, MAP), benzoyl peroxide, and sulfur. These typically target acne, uneven skin texture, hyperpigmentation, and photoaging. They're called 'actives' because they have been proven by research to have the ability to cause significant changes your skin, and as such their percentage amount in skincare is regulated by the FDA.

We handpick active treatments that only feature one kind of active ingredient (e.g. a serum with an AHA blend, or an oil with BHA, but never a toner with AHA and BHA). This makes it easier for you to see which active ingredients will work for you or not.

Non-actives include your hydration boosters (e.g. hyaluronic acid), skin soothers (e.g. centella asiatica, honey), fermented essences, natural brighteners, antioxidant protectors, and everything else that doesn't fall into the active treatment category but gives your skin that healthy glow. While actives target a specific skin concern and are typically used in shorter periods at a time, non-active treatments are your daily go-to's to keep your skin healthy and radiant.


  • We recommend using actives if you have a specific skin concern (e.g. acne) you want to target and if your skin isn't compromised with over-exfoliation or extreme sensitivity. If your skin is red and irritated, it's best to stick to a cleanse-moisturise-sunscreen routine until it calms down.
  • If you do decide on using an active, use only one active treatment at a time. This will help you avoid over-exfoliating or cancelling their effectivity altogether.



Lightweight moisturisers are great in our hot and humid climate, which is why most of our curated moisturisers are typically light creams and fluid types great for all skin types. These sink in to your skin quick and keep it hydrated and moisturised all day and night.


  • Apply after treatment. If you're skipping the treatment step, you can also just apply this right after cleansing. 


Sun Protection

We curate sunscreens that apply with minimal to no white cast and give minimum SPF 30 and broad-spectrum (UVA/UVB) protection. This is the general standard for sunscreen you should apply daily. Our ideal UV filters are those often recommended for sensitive skin types, including: Amiloxate, Ensulizole, Mexoryl SX, Mexorul XL, Parsol SLX, Tinosorb M, Tinosorb S, Titanium Dioxide, Uvasorb HEB, Uvinul A Plus, Uvinul T 150, and Zinc Oxide.


  • Apply in the morning after moisturiser. Reapply if you've been outdoors for at least two hours or if you've been doing sports or a midday workout.




Got a question?

We love talking skincare. If you have questions about ingredients or routines, send us a message over on our Instagram (@ontheglow_ph) or email us at hello@ontheglow.ph!