The name Commleaf is derived from two words: comma and leaf, implying a moment of pause and representing its preference for botanical ingredients respectively. Commleaf believes skin balance is achieved by managing five factors: wrinkles, loss of elasticity or firmness, loss of radiance, oil and moisture, and skin trouble (e.g. acne). 

Commleaf only uses ingredients that meet EWG's green rating (EWG 0-2) and do not fall into the 'Caution' category listed in the Hwahae app. It is a cruelty-free brand, and uses eco-friendly and recyclable packaging for its products.